The desire to expel unselfish members from the group.
Parks, Craig D.,Stone, Asako B.
Journal of Personality and Social Psychology, Vol 99(2), Aug 2010, 303-310
"An initial study investigating tolerance of group members who abuse a public good surprisingly showed that unselfish members (those who gave much toward the provision of the good but then used little of the good) were also targets for expulsion from the group...A fourth study suggested that the target is seen by some as establishing an undesirable behavior standard and by others as a rule breaker. Individuals who formed either perception expressed a desire for the unselfish person to be removed from the group."
To put it in simpler terms, being altruistic and friendly is just as likely to cause people to reject you as those who are completely selfish and purely look out for their needs only. The study found no significant difference. This contradicts the mainstream advice that having a "good personality" will cause people, including women, to like you. They will hate you just as much as someone who practically steals from them. This is also reflected in the workplace, as "agreeable" men (peaceful and friendly) are paid significantly less than their disagreeable counterparts.
"Overall, across the first three studies, men who are one standard deviation below the mean on agreeableness earn an average of 18.31% ($9,772) more than men one standard deviation above the mean on agreeableness. Meanwhile, the “disagreeableness premium” for women was only 5.47% ($1,828). Thus, the income premium for disagreeableness is more than three times stronger for men than for women."
So as we could see, the price of being nice when you are a man is a staggering 18% of your income throughout life. It is also far stronger in males than females. So this means that nice men in the first study would have been rejected even more often than the nice women. This suggests that nice men are rejected more often than men who are completely selfish and practically steal off of everyone. Now, let us focus more on the effects of being "mean" or "evil" on attracting a woman. "A Billion Wicked Thoughts: What the World's Largest Experiment Reveals about Human Desire" is a book by two neuroscientists that combines countless research by Alfred Kinsey and experiments found on the internet that has a data on over half a billion people to see what are the raw sexual desires of humanity. The book quotes quite a few unnerving conclusions of the sexuality of women based on many individual experiments:
“It turns out that killing people is an effective way to elicit the attention of many women: virtually every serial killer, including Ted Bundy, Charles Manson, and David Berkowitz, have received love letters from large numbers of female fans” (p. 98).
“[Their] inner cavewoman knows Doormat Man would become Sabertooth Tiger Lunch in short order” (p .97).
Psychology Today had an article that confirmed and analyzed how women desire men who are violent, mean, and show criminal behavior, with much thanks to the book mentioned above.
"women demonstrate a strong erotic preference for dominant men. Or toward what’s now commonly referred to as alpha males—in the authors’ words, men who are 'strong, confident, [and] swaggering [as in 'cocky,' and the pun is intended].' Unfortunately, what these descriptors often imply is behavior sufficiently bearish, self-centered, and insensitive as to often cross the line into a physical, mental, and emotional abuse that can be downright brutal."
"there’s something in their native wiring that makes a great many of them susceptible to 'bad boys.'"
"many women (at least secretly, or subliminally) can’t help but be drawn toward cold-blooded, controlling, 'bad boys' whose dominance symbolizes quite the opposite of what in relationships they’re consciously seeking."
"many women experience as enticing the idea of surrendering to a powerful male figure because of its very riskiness. Curiously, such an acutely felt threat can actually be eroticized by women’s minds into exceptional sexual excitement so compelling that (at least on a fantasy level) it’s almost irresistible."
Sources: https://www.amazon.com/Billion-Wicked-Thoughts-Largest-Experiment/dp/0525952098
https://www.shrm.org/hr-today/news/hr-news/Documents/Nice--JPSPInPress.pdf
http://psycnet.apa.org/doiLanding?doi=10.1037/a0018403
https://www.psychologytoday.com/us/blog/evolution-the-self/201204/why-do-women-fall-serial-killers
Parks, Craig D.,Stone, Asako B.
Journal of Personality and Social Psychology, Vol 99(2), Aug 2010, 303-310
"An initial study investigating tolerance of group members who abuse a public good surprisingly showed that unselfish members (those who gave much toward the provision of the good but then used little of the good) were also targets for expulsion from the group...A fourth study suggested that the target is seen by some as establishing an undesirable behavior standard and by others as a rule breaker. Individuals who formed either perception expressed a desire for the unselfish person to be removed from the group."
To put it in simpler terms, being altruistic and friendly is just as likely to cause people to reject you as those who are completely selfish and purely look out for their needs only. The study found no significant difference. This contradicts the mainstream advice that having a "good personality" will cause people, including women, to like you. They will hate you just as much as someone who practically steals from them. This is also reflected in the workplace, as "agreeable" men (peaceful and friendly) are paid significantly less than their disagreeable counterparts.
"Overall, across the first three studies, men who are one standard deviation below the mean on agreeableness earn an average of 18.31% ($9,772) more than men one standard deviation above the mean on agreeableness. Meanwhile, the “disagreeableness premium” for women was only 5.47% ($1,828). Thus, the income premium for disagreeableness is more than three times stronger for men than for women."
So as we could see, the price of being nice when you are a man is a staggering 18% of your income throughout life. It is also far stronger in males than females. So this means that nice men in the first study would have been rejected even more often than the nice women. This suggests that nice men are rejected more often than men who are completely selfish and practically steal off of everyone. Now, let us focus more on the effects of being "mean" or "evil" on attracting a woman. "A Billion Wicked Thoughts: What the World's Largest Experiment Reveals about Human Desire" is a book by two neuroscientists that combines countless research by Alfred Kinsey and experiments found on the internet that has a data on over half a billion people to see what are the raw sexual desires of humanity. The book quotes quite a few unnerving conclusions of the sexuality of women based on many individual experiments:
“It turns out that killing people is an effective way to elicit the attention of many women: virtually every serial killer, including Ted Bundy, Charles Manson, and David Berkowitz, have received love letters from large numbers of female fans” (p. 98).
“[Their] inner cavewoman knows Doormat Man would become Sabertooth Tiger Lunch in short order” (p .97).
Psychology Today had an article that confirmed and analyzed how women desire men who are violent, mean, and show criminal behavior, with much thanks to the book mentioned above.
"women demonstrate a strong erotic preference for dominant men. Or toward what’s now commonly referred to as alpha males—in the authors’ words, men who are 'strong, confident, [and] swaggering [as in 'cocky,' and the pun is intended].' Unfortunately, what these descriptors often imply is behavior sufficiently bearish, self-centered, and insensitive as to often cross the line into a physical, mental, and emotional abuse that can be downright brutal."
"there’s something in their native wiring that makes a great many of them susceptible to 'bad boys.'"
"many women (at least secretly, or subliminally) can’t help but be drawn toward cold-blooded, controlling, 'bad boys' whose dominance symbolizes quite the opposite of what in relationships they’re consciously seeking."
"many women experience as enticing the idea of surrendering to a powerful male figure because of its very riskiness. Curiously, such an acutely felt threat can actually be eroticized by women’s minds into exceptional sexual excitement so compelling that (at least on a fantasy level) it’s almost irresistible."
Sources: https://www.amazon.com/Billion-Wicked-Thoughts-Largest-Experiment/dp/0525952098
https://www.shrm.org/hr-today/news/hr-news/Documents/Nice--JPSPInPress.pdf
http://psycnet.apa.org/doiLanding?doi=10.1037/a0018403
https://www.psychologytoday.com/us/blog/evolution-the-self/201204/why-do-women-fall-serial-killers