i mean it has become more "normal" for guys to make those "i'm a 37 year old virgin. how did this happen?" youtube videos, and get a bunch of fake positive attention and youtube ad click money.
but that has nothing to do with real life. any interaction with average people in real life is a completely different ballgame than any of the stupid shit on the internet. everything becomes very extreme when people are spending their limited time trying to hang out only with the coolest people, claw their way to the very top of every social hierarchy, and competing secure the best sex partners only for themselves.
any guy that announces his loser status just announced that "i am at the bottom of the social hierarchy" and "your time is too precious to be spent hanging out with me, spend it on other people" and "i totally failed the most important competition that everyone else is doing, competing for attractive sex partners"