I personally only invest into things I understand.
- crypto only bitcoin, normies don't buy into anything else
-silver,gold other metals, oil are also a good option as the industry needs them and their supply will naturally decrease over time
look at GTA6 coming out. the publisher stock more than doubled after the trailer announcement during the past 2 years.
as it looks like it will launch on console first to squeeze out money from the normies take a look at the sony stock. also doubled since the announcement.
basically use common sense.