Guy photoshops himself in 3 different skin tones and creates 3 different tinder profiles with 3 different ethno-cultural backgrounds (Ahmed - Muslim, Alexander - Latino/Med, Andre -Mulatto).
The Mulatto and Latino/Med profile get nearly the same match rate while just having a muslim name, will decrease your match results by 50%. Being Muslim in the UK is an huge failo.
Are Tinder likes racially prejudice? Yes, obviously | Metro News
https://www.instagram.com/thestudyofattraction/
Alexander - Latino/Med : Ahmed - Muslim : Andre - Mulatto
Results after 28 days:
The Mulatto and Latino/Med profile get nearly the same match rate while just having a muslim name, will decrease your match results by 50%. Being Muslim in the UK is an huge failo.
Are Tinder likes racially prejudice? Yes, obviously | Metro News
Quote:The Study of Attraction – a live experiment looking to explore how ethnic discrimination affects attractiveness. ‘Recent events have given people from ethnic minority backgrounds, particularly Muslims, a bad name in society,’ says Zish Alexander, founder of the study. ‘This has resulted in islamophobia, prejudice, and unconscious bias amongst Brits. ‘As a male with an ethnic minority background, I have been keen to find out how this might be affecting me in the dating world.’ Together with his creative partner, Antonia Jackson, he’s designed a Tinder experiment to find out just how much of an effect this is having on fellow people of colour.
‘I photoshopped myself into three different ethnic personas, and I did this by changing two variables: my skin colour, and my name. ‘We then created three separate Tinder accounts for each of the three personas: Alexander, Ahmed, and Andre. ‘Every day over 28 days, we swipe right 100 times on each Tinder profile, and post the results on Instagram daily.’
‘I photoshopped myself into three different ethnic personas, and I did this by changing two variables: my skin colour, and my name. ‘We then created three separate Tinder accounts for each of the three personas: Alexander, Ahmed, and Andre. ‘Every day over 28 days, we swipe right 100 times on each Tinder profile, and post the results on Instagram daily.’
https://www.instagram.com/thestudyofattraction/
Alexander - Latino/Med : Ahmed - Muslim : Andre - Mulatto


Results after 28 days:
