It makes them feel better about their own situation. A lot of normies are just as pathetic as they claim incels to be, but they're the ones that put us down, so they don't care. Lolcow and Cringe culutre exists for the sole purpose of making people who normies feel are lesser than them feel even worse about themselve. It's why I sympathies with guys like Chris Chan. He's an autistic dumbass, but he was driven to the point of no return becuase people didn't know how to leave him alone. He fucked his own mom cause some foid convince him it was ok, then she recorded a confession and put it online for the lulz. People are naturally selfish, they only care aout thier own self interest, they only care about what suits their needs at the moment.