The french intellectuals had a term that referred to the process of when a new culture paradigm seizes the other ones and becomes dominant: it was called recuperation.
Best case examples would be: nerd culture in the 2010s, punk rock in the 90s and early 2000s and the simpsons in the 2000s. Hell even gay culture is becoming dominant now.
These cultures all started heavily questioned and marginalized, since capitalism, to the contrary of what's told by the media, doesnt relate well to abrupt changes in its cultural milieu and tries to (firstly) demoralize and demonize anything that doenst suit the hegemonic thought of the times (the status quo).
BUT, becuase change is inevitable and cant be stopped and the younglings are always craving new ways of seeing the world, capitalists are always trying to find a way to dillute and sterizilize everything about this new paradigm, to zombify it enough so he can explore it comercially and economically and neutralize it in all the ways that it was subversive.
That, my buddy boyos, is what WILL happen to the bp sooner or later. Trust me, theres executives in big ass companies already disucssing how they can milk our movement to the ground or just shatter him to pieces and reconstruct him in a way thats profitable and non threatning to them. I dont think we can even stop them. They have more money, more influence, more people behind them, etc. Once a movement becomes to big, its impossible to gate keep him.
Best case examples would be: nerd culture in the 2010s, punk rock in the 90s and early 2000s and the simpsons in the 2000s. Hell even gay culture is becoming dominant now.
These cultures all started heavily questioned and marginalized, since capitalism, to the contrary of what's told by the media, doesnt relate well to abrupt changes in its cultural milieu and tries to (firstly) demoralize and demonize anything that doenst suit the hegemonic thought of the times (the status quo).
BUT, becuase change is inevitable and cant be stopped and the younglings are always craving new ways of seeing the world, capitalists are always trying to find a way to dillute and sterizilize everything about this new paradigm, to zombify it enough so he can explore it comercially and economically and neutralize it in all the ways that it was subversive.
That, my buddy boyos, is what WILL happen to the bp sooner or later. Trust me, theres executives in big ass companies already disucssing how they can milk our movement to the ground or just shatter him to pieces and reconstruct him in a way thats profitable and non threatning to them. I dont think we can even stop them. They have more money, more influence, more people behind them, etc. Once a movement becomes to big, its impossible to gate keep him.
