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Alphabetism: The Effects of Surname Initial and the Cost of Being Otherwise Undistinguished
A small literature demonstrates that names are economically relevant. However, this is the first paper to examine the relationship between surname initial rank
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A name with a later placement in alphabetical order leads to an overall lesser perception of remarkableness in school, leading to overall failure in life
A small literature demonstrates that names are economically relevant. However, this is the first paper to examine the relationship between surname initial rank and male life outcomes, including human capital investments and labor market experiences. Surnames with initials farther from the beginning of the alphabet were associated with less distinction and satisfaction in high school, lower educational attainment, more military service and less attractive first jobs.
In fact, being less attractive compounds this effect
These effects were concentrated among men who were undistinguished by cognitive ability or appearance, and, for them, may have persisted into middle age
These effects would be consistent with the experience of alphabetic orderings, both in
assigning opportunities and in conditioning individuals to be receptive to opportunities. Those
- whose surname initials are ranked further from the beginning of the alphabet are presumably offered
fewer opportunities in any alphabetic-based ordering. They are consequently less prepared to take
advantage of those opportunities that are offered.25





