Media Lookism in ads

[newlyawakened]

Noticed this ad on YouTube recently.


The difference in looks between successful investor Simon and total failure Joe seems pretty stark. I know Joe still mogs us and is probably a high tier normie at worst, but chad Simon seems at totally another level from him.

 

[Barrix]

I think the cousin Harvey part is pretty lookist. It implies that ugly people are stupid and shows Joe making a wrong decision by getting advice from Harvey instead of going to eToro.

 

[zangano1]

The succesful guy had a better personality

 

[newlyawakened]

I think the cousin Harvey part is pretty lookist. It implies that ugly people are stupid and shows Joe making a wrong decision by getting advice from Harvey instead of going to eToro.

Missed that, good point, he is the only incel in this clip.