Apple has achieved something truly incredible – a monopoly on luxury. There are a million different brands for anything expensive; cars, watches, clothing, jewelry, etc. For phones there is only Apple. You see, this is what's so important: Jeff Bezos, Elon Musk and Donald Trump are using the very same phone as John Smith next door. Normies are so receptive for Apple because they legitimately feel on par with billionaires and celebrities for scrapping enough money together to finance an Iphone. Holding one is a drug for them and as usual with drugs they must renew that feeling over and over again by buying the latest model every few years for no reason other than addiction. There a kids in school getting bullied right now solely for having an "off brand" phone. It's a status game, nothing else.