First thing I look for in a man is attractiveness, but that doesn't mean the deal is set or your chances are gone by a longshot.
My past internet relationship began over a Discord server, and I didn't know what he looked like at all, but got to know his personality before his face.
Look at any underdog movie, the unattractive kid gets the girl compared to the jock because he actually gets to know her and is more fun to hang out with in the long-run, because at the end of the day our female biology and psychology, deep down wants someone who'll stay loyal to us and be able to provide and give something in return over attractive looks alone and booking it off with the next slut they see.
In a nutshell, looks mean nothing if you have any amount of intelligence and are socially compatible with them over someone more attractive. And stop walking up to a girl already planning your end goals of having a nice fuck or a date, because we pick up on those vibes, trust me we do. And that's why it can often be so unsuccessful when you approach a girl with sole intentions to get laid or a relationship.
Think more approaching a co-worker for the first time and get to know how they work first, any decent woman who's not a fucking THOT or whore will instantly be attracted to you, even if you have an ultimate goal take it one step at a time and don't be impatient.