JFL The Imaginary Intrasexual Competition: Advertisements Featuring Provocative Female Models Trigger Women to Engage in Indirect Aggression

[The Notorious SLAV]

This is the same gender calling men insecure btw. Also, muh sisterhood and standing together against male objectification and oppression.

Recent research suggests that women react to idealized female models in advertising as they would react to real-life sexual rivals. Across four studies, we investigate the negative consequences of this imaginary competition on consumers’ mate-guarding jealousy, indirect aggression, and drive for thinness. A meta-analysis of studies 1–3 shows that women exposed to an idealized model report more mate-guarding jealousy and show increased indirect aggression (i.e., derogation and social exclusion), but do not report a higher desire for thinness. Study 4 replicates these findings and reveals that the main driver of aggression is the sexually provocative attitude of the model (a signal of a flirting behavior and of sexual availability), rather than her thin body size. The ethical implications of these findings for advertising are discussed in light of recent concerns about female bullying, online, and in the workplace.

The Imaginary Intrasexual Competition: Advertisements Featuring Provocative Female Models Trigger Women to Engage in Indirect Aggression - Journal of Business Ethics

Recent research suggests that women react to idealized female models in advertising as they would react to real-life sexual rivals. Across four studies, we investigate the negative consequences of this imaginary competition on consumers’ mate-guarding jealousy, indirect aggression, and drive for...

link.springer.com

 

[GeckoBus]

This is the same gender calling men insecure btw. Also, muh sisterhood and standing together against male objectification and oppression.

The Imaginary Intrasexual Competition: Advertisements Featuring Provocative Female Models Trigger Women to Engage in Indirect Aggression - Journal of Business Ethics

Recent research suggests that women react to idealized female models in advertising as they would react to real-life sexual rivals. Across four studies, we investigate the negative consequences of this imaginary competition on consumers’ mate-guarding jealousy, indirect aggression, and drive for...

link.springer.com

@Stupid Clown relevant - why they put ugly foids into video games. It literally hurts them to see young, thin pretty girls. Narcissistic bitches cant stand being reminded of reality. Like @WorthlessSlavicShit said, its all projection, calling us narcissistic, insecure, claiming we have high standards. The golem cries out in pain as it strikes you.

 

[deleted fren]

This is the same gender calling men insecure btw. Also, muh sisterhood and standing together against male objectification and oppression.

The Imaginary Intrasexual Competition: Advertisements Featuring Provocative Female Models Trigger Women to Engage in Indirect Aggression - Journal of Business Ethics

Recent research suggests that women react to idealized female models in advertising as they would react to real-life sexual rivals. Across four studies, we investigate the negative consequences of this imaginary competition on consumers’ mate-guarding jealousy, indirect aggression, and drive for...

link.springer.com

Great stuff. Confirms what we've always known.

@Stupid Clown relevant - why they put ugly foids into video games. It literally hurts them to see young, thin pretty girls. Narcissistic bitches cant stand being reminded of reality. Like @WorthlessSlavicShit said, its all projection, calling us narcissistic, insecure, claiming we have high standards. The golem cries out in pain as it strikes you.

 

[DarkStar]

Kek, i just realized with us we don't care about "Chad" models or actors & even use them(when they play characters) as "literally me" whereas foids see them as "rivals" which amounts to concede their overall worldview is lookist.

 

[Zedmund]

This makes so much sense. Good to know.

 

[The Notorious SLAV]

@Stupid Clown relevant - why they put ugly foids into video games. It literally hurts them to see young, thin pretty girls. Narcissistic bitches cant stand being reminded of reality. Like @WorthlessSlavicShit said, its all projection, calling us narcissistic, insecure, claiming we have high standards. The golem cries out in pain as it strikes you.

Great stuff. Confirms what we've always known.

Thanks boyos.

Kek, i just realized with us we don't care about "Chad" models or actors & even use them(when they play characters) as "literally me" whereas foids see them as "rivals" which amounts to concede their overall worldview is lookist.

Exactly.

This makes so much sense. Good to know.