Lookism is so ingrained in human beings that they've always associated good looks with good morals (and conversely, bad looks with bad morals).
This ultimately translates into an association between power and morality, where the aristocratic higher class is defined as noble (literally noblemen), and the common people are seen as vulgar (with all its connotations of ugliness).
In the era of Drumpf (notice: a purposefully ugly rendition of Trump's name), you see this manifested in the privileged and preening liberal elite denouncing the middle American masses, who they imagine as ugly, fat rednecks on mobility scooters. And, on the other hand, you see this manifested in the believers of racial aristocracy, who contrast the beauty and moral worth of their own race with the ugliness and moral decrepitude of others (and crucially, they hold the idea of being besieged and outnumbered by these inferior others).
I think it is incumbent upon us as the vanguard intelligentsia of the Blackpill to propose an alternative view of morality as it relates to physicality and power: that what makes a man moral, virtuous, and just is his experience of exclusion from this rotten and immoral society, which provides a level of insulation against it. Incels are the perfect examples of this, because we are not only aberrational outcasts from society but totally unrepresented by any mainstream grievance politics too; since we have no power base to rely on, we are therefore the purest people on earth, not corrupted by power, but vicars of the people, true representatives of humanity.
Indeed, an ER can be considered the closest thing to a righteous crusade there ever can be, when decoupled from the narcissism and haughty pretensions of ER himself.
It is estimated that as much as 15% of medieval societies were composed of the ruling class, which is a rough reflection of the 80/20 rule.