Guy photoshops himself in 3 different skin tones and creates 3 different tinder profiles with 3 different ethno-cultural backgrounds (Ahmed - Muslim, Alexander - Latino/Med, Andre -Mulatto).
The Mulatto and Latino/Med profile get nearly the same match rate while just having a muslim name, will decrease your match results by 50%. Being Muslim in the UK is an huge failo.
Are Tinder likes racially prejudice? Yes, obviously | Metro News
Quote:The Study of Attraction – a live experiment looking to explore how ethnic discrimination affects attractiveness. ‘Recent events have given people from ethnic minority backgrounds, particularly Muslims, a bad name in society,’ says Zish Alexander, founder of the study. ‘This has resulted in islamophobia, prejudice, and unconscious bias amongst Brits. ‘As a male with an ethnic minority background, I have been keen to find out how this might be affecting me in the dating world.’ Together with his creative partner, Antonia Jackson, he’s designed a Tinder experiment to find out just how much of an effect this is having on fellow people of colour.
‘I photoshopped myself into three different ethnic personas, and I did this by changing two variables: my skin colour, and my name. ‘We then created three separate Tinder accounts for each of the three personas: Alexander, Ahmed, and Andre. ‘Every day over 28 days, we swipe right 100 times on each Tinder profile, and post the results on Instagram daily.’
https://www.instagram.com/thestudyofattraction/
Alexander - Latino/Med : Ahmed - Muslim : Andre - Mulatto
Results after 28 days: