The blackpill is the anathema to "ignorance is bliss". It's the furthest you can get from being blinded by these astroturfed fantasies about a happy life you got sold when you were young. When you apply blackpilled thinking to other avenues of society, things will make sense. This makes normies uncomfortable, so they never explore it further. This is also why any attempt at explaining such things is met with downright repulsion.