It depends what they're talking about. Neo masculinity like Andrew Tatism is a farce and is anti men. It's exhausting and subservient pussy worship of the lowest form.
The deal is to work insanely hard to impress and get the woman. Not only that but also larp 24/7 to fit a hybristophilic ideal.
It's a compensating cope that is modern in it's nature (adaptative) and NOT reactionary. It's an adaptation to out-compete the competing women therefore validating them.
My brother who's an outgoing normie told me that being soy nowadays is out of fashion and that women want "based" men. Seeing this as a ressurgence of the patriarchy is stupid. Women want men like this (always performing masculinity) because their own masculine energy is over the top and needs to be balanced. Ever wondered why it's sheboons that are the most hybristophilic ?
Those men are never really laid back and get super hostile/competitive with each other because deep down they know they're not the ones calling the shot.
It's again the "i'm a modern woman but i still want traditional privileges and none of the real duties." Those traditional privileges come with having a "traditional" sucker that plays his dimorphic role.
This is not a ressurgence of patriarchy, if anything it's an ebonicization of society.