They knew a black man wouldn't go down well in China/riceland, so used a homegrown Chinese actor instead without Boyega's consent.
www.google.com
John Boyega has resigned as global ambassador for perfume brand Jo Malone after he was replaced in an ad he made for them by a Chinese actor.
The Star Wars actor made the personal video in his home city of London, but it was re-shot for the Chinese market.
The company apologised for what it described as a "misstep" that caused "offence".
However, Boyega has said Jo Malone was "wrong" to have used another actor "without my consent or prior notice".
Writing on Twitter, the British star said while he accepted that companies would use different representatives around the world, "dismissively trading out one's culture this way is not something I can condone".
John Boyega resigns from Jo Malone ambassador role over Chinese ad - BBC News
The Star Wars actor made a personal video in London, but he was replaced for the Chinese market.
www.google.com
John Boyega has resigned as global ambassador for perfume brand Jo Malone after he was replaced in an ad he made for them by a Chinese actor.
The Star Wars actor made the personal video in his home city of London, but it was re-shot for the Chinese market.
The company apologised for what it described as a "misstep" that caused "offence".
However, Boyega has said Jo Malone was "wrong" to have used another actor "without my consent or prior notice".
Writing on Twitter, the British star said while he accepted that companies would use different representatives around the world, "dismissively trading out one's culture this way is not something I can condone".
