Makeup increases attractiveness in male faces
Carlota Batres et al. PLoS One. 2022.
Abstract
Makeup is commonly attributed with increasing
attractiveness in female faces, but this effect has not
been investigated in male faces. We therefore sought
to examine whether the positive effect of makeup on
attractiveness can be extended to male faces. Twenty
men were photographed facing forward, under
constant camera and lighting conditions, with
neutral expressions, and closed mouths. Each man
was photographed twice: once without any cosmetics
applied and another time with subtle cosmetics
applied by a professional makeup artist. Two
hundred participants then rated those 40 images on
attractiveness.
The male faces were rated as higher
in attractiveness when presented wearing makeup,
compared to when presented not wearing makeup.
This was true for both male and female raters, and
whether analyzing the data using a by-participant or
a by-face analysis. These results provide the first
empirical evidence that makeup increases
attractiveness in male faces. Following work on
female faces, future research should examine the
effect of makeup on several other traits in male
faces. The market for male cosmetics products is
growing and evolving and this study serves as an
initial step in understanding the effect of makeup on
the perceptions of male faces.
just makeupmaxx theory
Carlota Batres et al. PLoS One. 2022.
Abstract
Makeup is commonly attributed with increasing
attractiveness in female faces, but this effect has not
been investigated in male faces. We therefore sought
to examine whether the positive effect of makeup on
attractiveness can be extended to male faces. Twenty
men were photographed facing forward, under
constant camera and lighting conditions, with
neutral expressions, and closed mouths. Each man
was photographed twice: once without any cosmetics
applied and another time with subtle cosmetics
applied by a professional makeup artist. Two
hundred participants then rated those 40 images on
attractiveness.
The male faces were rated as higher
in attractiveness when presented wearing makeup,
compared to when presented not wearing makeup.
This was true for both male and female raters, and
whether analyzing the data using a by-participant or
a by-face analysis. These results provide the first
empirical evidence that makeup increases
attractiveness in male faces. Following work on
female faces, future research should examine the
effect of makeup on several other traits in male
faces. The market for male cosmetics products is
growing and evolving and this study serves as an
initial step in understanding the effect of makeup on
the perceptions of male faces.
just makeupmaxx theory
