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Some might wonder, "Why do you create these new incel/r***pill forums; what are you trying to accomplish?" Here's my essay-length response.
Summary
Small incel sites can serve niche markets of users and experiment with new ideas that may eventually be adopted by the big sites, or grow into big sites themselves. Also, running an incel site gives disgruntled users an opportunity to see for themselves what it's like to be the man in charge who has to try to balance building up a userbase with implementing ideas he thinks are good but which might not be popular. It gives such users an opportunity to see for themselves how their ideas would work, as opposed to simply putting forth an untested hypothesis. A new incel site should ideally be for a constructive purpose rather than just for criticizing Incels.is, its mods, and their practices; since it gets your point across much better if you show people with proof, rather than tell them by hypothesis, what approach would work better than what already exists.
I. The McDonaldsization of the incelosphere
Incels.is has sometimes been compared to McDonald's, in that it's an organization that's been very successful at building a structure that works, attracting many users, hosting many discussions ("billions and billions served"), etc. Just like there have been many restaurants that have come and gone, but McDonald's has been around for decades, there have been many incel forums that came and went, but Incels.is has weathered the storms.
If you visit a new town and don't know any of the restaurants, there's always the familiar McDonald's; similarly, if you're looking for someone in the incelosphere, you can probably find them on Incels.is. Incels.is is a useful hub for the incelosphere and it is a great accomplishment that Sarge and his team were able to put this site together, build it to the point that it has reached, and keep it running all this time without any major disruptions. The site is a comforting presence and cozy hangout in our Internet landscape (kind of like how McDonald's is a place that's been around since our childhoods and it still a place to get a coffee and go on the Internet today, whenever you're traveling, or waiting for your car to be fixed, or need to have a quick meeting with a business associate, or whatever).
At the same time, it would be boring if there were no other restaurants besides McDonald's. McDonald's can't be all things to all people; for example, if you want onion rings, you can't get those at McDonald's, because it would be impractical for McDonald's to put on its menu every single type of food you could possibly want to eat. They would not have room in their freezer, their fridge, and their kitchen, and in their supply chain, for procurement, transportation, storage, and preparation of a huge variety of items; it would increase the complexity to the point that their efficiency would suffer. At some point, you need to leave and go to Burger King or Wendy's or some other restaurant if you want stuff they don't have.
It's the same way with Incels.is. It can't be all things to all people. There are people here who say that blackpilled normies should be banned. There are people here who say that x controversial user should be banned, or y controversial user should be freed. There was one high-profile incel community leader who said that femoids should be allowed and the anti-bragging rule repealed. Some people want different emojis. Some people want a "like" button. The meta section is full of ideas that some people liked and others didn't, and Sarge ultimately had to decide one way or the other, which left some users not getting what they wanted (or thought they wanted). It's the nature of the beast. You can't please everyone.
One of the tough aspects of running a forum is that to some extent, you're flying blind, because you don't know for sure the exact effect that any given change will have, due to the unpredictable and often unknown human element. You can use your best judgment based on experience, but there's always unexplored territory, and large-scale experiments can be costly (in aggravation, pushback, confusion, etc.). There's also the ever-shifting landscape of what's going on in the Internet as a whole.
It's like how McDonald's, despite their decades of experience running restaurants, still sometimes introduces products that flop, or some of their business gets taken away by some new kind of restaurant (like the fast casual chains such as Chipotle) and they then have to try to adapt. That company just happens to be big enough that it would be hard for them to completely go under due to a few mistakes, or due to a few new competitors, even though they've been closing some of their stores.
II. Goals of creating a new forum
A. Benefits to the incelosphere
McDonald's did not invent the hamburger; it just came up with a superior system for serving billions of hamburgers worldwide, and providing a standardized experience to its customers. Similarly, the incels.is team didn't not invent the idea of an incel forum, but they did build a large one. Probably McDonald's has taken ideas from other restaurants and incorporated those into their own offerings.
One of the goals of creating a small, independent restaurant is to experiment with new offerings, perfect the recipes, and see if there's demand for them. At some point, maybe the big chains will notice and copy those ideas. E.g., Starbucks was once a small company, but as their premium coffees became popular, McDonald's decided to get in on that action by offering a bunch of different kinds of iced coffee.
Meanwhile, Five Guys took a different approach, of saying basically, "We want to stick only to what we're good at, which is serving burgers, fries, soda, and milkshakes. No chicken, no salads, no milk. Five Guys is supposed to be a place where you indulge yourself, not try to eat healthy." They did add a few easy-to-prepare items, such as hot dogs and grilled cheese sandwiches, but mostly kept their menu short.
Well, it's the same way with Incels.is. It's found a formula that works, and that it can deliver efficiently, and that users have gotten comfortable with, so why mess with success? But there will always be innovators who say, "I think there's a niche market that I can cater to" or "I want to experiment with a different way and see if I can be wildly successful too." Well, it is up to them to prove that.
B. Benefits to the users who start new forums
But I believe that, in addition to changing the incelosphere, another benefit of starting a forum is to positively change the people who run the new forum. People will often critique mods from the back seat, but what if they were the ones in the driver's seat? If I see someone who constantly complains about how Incels.is should be changed, yet his ideas get continually shot down by the Incels.is mod team, I will eventually say to him, "Why don't you create your own forum? I would help you."
The reason is that I think this experience helps give users a broader perspective. When you're a mod, you learn how tough it is to balance trying to be principled with trying to cater to the users' wishes so that they don't become disgruntled and/or desert the site. In this age of censorship, you also learn how you have to balance upholding the values of the site, and protecting users' freedom of expression, with keeping the discussion within the limits needed to avoid getting shut down.
You learn how it takes a lot of thought and discussion sometimes to make decisions on adjudicating reports (which often deal with obscure topics and situations), or deciding when to ban or warn a user or close or remove a thread, etc.; or when to approve a new applicant for membership; and that there can be a lot of uncertainty and doubt about whether the decisions you're making are the best ones.
Situations can be complex and fast-moving and it's easy to make a wrong decision based on incomplete information, especially on a large site where there's so much going on that it would be impossible for any one person to review. Also, crises will arise that you have to resolve, some users won't be able to get along with each other and you have to figure out the best solution under time constraints before situations get out of control. When you see it from that perspective, it can make a little more sense sometimes why mods do what they do. There's a balancing act, where they're trying to apply just the right amount of moderation. Sometimes they do well, and sometimes they fall short, because they're not omniscient.
Among the pitfalls that a site owner can fall into are that you can (1) stay true to your vision of what the site should be, at the cost of losing your userbase; or (2) give your users what they want, and have a high level of activity, at the expense of sacrificing your vision. Sometimes uncomfortable compromises have to be made because a site without users isn't very useful, but on the other hand a site that caters to every whim of the masses of users is not really under strong leadership from the top, and could end up going in a bad and/or chaotic direction, which could ultimately even be fatal to the site.
E.g. probably a lot of users here would like to be able to say "go ER" whenever they want, but that's the kind of stuff that could end up in media reports too and contributing to getting the site shut down. Yet, if there were to be too much censorship, then people wouldn't like that either. Also, if you cater to the demands of the users to free every popular shitposter, then maybe the quality of the discourse suffers (since shitposting is disruptive); yet at the same time if you crack down too hard then people may feel like the site is over-moderated. That's the tough balancing act.
When you start your own forum, what you often discover is that your disagreements are not so much with the mods whose dominion you broke away from, but with the users to whom those mods have to cater somewhat in order to have a popular site. E.g., one of the reasons Sarge cited for why there's a blackpilled normie rule, for instance, is that a truecels-only site wouldn't work; it would fail before starting. So having a rule like that is more mandatory than optional for him, if he wants to have users. Those types of realities are not factors that are under his control, nor will they be under your control if you start your own site.
It's like how if you don't like how McDonald's doesn't serve onion nuggets anymore, you can try to start your own restaurant that sells those; but if the customers don't want it, you're not going to be able to sell very many of those. Consumer demand is not under the control of McDonald's, except to the extent they're able to whip up some demand through advertising, etc.
III. Goals, strategies, and case studies
A. The goals of a new incel forum should be constructive, and go beyond providing a place for banned Incels.is users to hang out
A lot of times, people will complain about Incels.is but continue posting here till they get banned. Maybe they commit suicide by mod, or the mods simply decide they're a misfit here, or a mix of both. Either way, the banning ends up being an impetus for creating a new forum, because they have nowhere else to go, and a lot of time on their hands now that they're no longer posting to Incels.is.
This can give the impression that disgruntled ex-users want to start new incel sites just to fuck over Incels.is, e.g. by attracting traffic away from it. But it would not be possible to attract a large number of users away unless the new site offered some unique value proposition that Incels.is didn't already offer. All else equal, the larger site has the advantage in trying to attract and retain users, because people want to go where there's more activity and more people. It's the same reason why cities attract more young people than rural areas where there's nothing going on and not a lot of cool people to hang out with.
What I don't like to see is people spinning their wheels in frustration, because it can be destructive and painful to watch. For example, some people will get banned and then create alts all day (and get banned again, and have their posts deleted), or complain bitterly on Discord and try to get everyone's incel Discord servers shut down in retribution for how they were treated. I would say to them, after you've exhausted all your other remedies of trying to talk to Incels.is leadership and get them to let you back on, you may as well just create your own site and see if you can get a following. Show, don't tell, the Incels.is mods that your way is better. Or, if your way is not a way that they would ever adopt, then try to cater to a niche market or become the next big incel site.
Some might say that my approach of creating new sites for banned users seems like it could hurt incels.is. But many of these users who have a grudge (as banned users tend to do) might otherwise try to be a continual thorn in the incels.is mods' side, by whatever means they can come up with, in their desire to bring about change. Their followers might also continue to say ad nauseum, "Free so-and-so" even though they know it won't get them freed. If they can't get their way, they will at least try to annoy those who stand in their way, as a form of revenge. As an activist, I understand these kinds of tactics. I am just looking for a win-win solution, if there is one.
If the goal is to serve the incelosphere as best we can, then competition should not really be a threat. To go so far as to actually supplant Incels.is, a new site would either have to take advantage of a rapidly emerging market that renders Incels.is less relevant (e.g. some rising new movement or intellectual current within the manosphere), or would have to do what Incels.is does in a much better way. But in that case, Incels.is might be able to just mimic the upstart's approach and attract the traffic right back. All else equal, momentum effects favor Incels.is. And until some revolutionary change (perhaps partly brought about by advancing technology) in relations between the sexes comes, there will probably always be incels, so that's a market that will continue existing for the foreseeable future.
It's not unheard-of for a new movement to initially be defined mostly by what it's against. Donald Trump's movement was mostly an anti-Hillary movement. RationalWiki was mostly an anti-Conservapedia movement (especially after the Night of the Blunt Knives, when RationalWikians were banned from there). But at some point, you have to come up with something to replace what you critique.
B. Case studies
Truecels is an example of a site that didn't really take off partly because it didn't have all that clear or viable of a vision. The name suggested it was supposed to be for the hardest-core truecels, but early on in the site's history (if not from the beginning), blackpilled normies were invited. So there was a contradiction. (Some would say that Incels.is has the same contradiction, given its name.)
What ended up happening was that Truecels became a hangout for an eclectic mix of disgruntled ex-Incels.is users, including race-baiters. The reach of some of the more extreme "go ER" content was limited by restricting those hidden sub-forums to a handful of users, which defeated part of the point. The site has since recently been rebranded and become Incelocalypse's successor; time will tell whether it will be possible to keep such a site on the Internet.
A similar question about site mission, as what arose on Truecels, arose with Blackpill (AnonDump's site). People could ask, "How can normies be blackpilled, given that they still have hope?" But it could be that normies have reason to be blackpilled about civilization's destiny at this point. Their ability to have offspring in this generation does not guarantee that their family lines won't die out when their nation gets destroyed. Also, normies may have reason to be blackpilled about their prospects of having a happy and successful LTR even if they are able to get pussy now and then. So "blackpill" is subject to interpretation.
Incelocalypse attempted to avoid contradictions between its name and its actual practices by saying that anyone could support an incel uprising; you didn't need to be incel to want an incelocalypse that could benefit both betas and incels by overthrowing Chad. Incelocalypse, though, got shut down for the same reason that Blackpill got shut down, and Truecels lost its site owner -- it came under pressure from the media, SJWs, webhosts and registrars, and even the government. From the standpoint of wanting to attract attention to an idea, though, Incelocalypse was a resounding success and therefore worth the effort put into it, even if some may argue about whether there really is no such thing as bad publicity.
IncelsAndMaleSexualists was an interesting and short-lived experiment that, although it had an initial flurry of activity, got shut down as collateral damage, due to being on the same server as Incelocalypse. Then it wasn't able to rise again, due to cash flow problems. There may be a revival of it, though, if its main founder is still interested and if there is adequate cash. The site name was explicitly inclusive of both incels and certain men outside the incelosphere.
W**** is a new site that was founded by one particular banned Incels.is user (who had a substantial following on Incels.is), with my technical and financial support. The goal here was to divert this user's dynamism and prolific, high-effort writing into a constructive path and see what he could do if given his own place to try out his ideas and build a more specialized community, where his content would not come off as so off-topic. (Given the leader's focus on the yellowpill rather than blackpill, one might question whether W**** is actually an incel site.) If the site doesn't catch on, it may end up serving largely as a de facto blog for his writings, and for bantering with his circle of friends, which to me is an acceptable outcome and would not constitute a complete failure. W**** is an example of an experiment with a more niche community.
Conclusion
In a lot of the cases of failed incel sites, what was really the problem was execution rather than vision. What typically happens is that as soon as an incel site starts to become successful, it comes under attack. The site owner himself, and/or his family and/or his employment, may even come attack, if his privacy is not secure. It is a tough time to try to start an incel site, if one hopes for it to remain around rather than just being launched as a symbolic gesture, a small candle of protest against the status quo that may soon be extinguished.
This gets back to a point that Robert Kiyosaki raised, though, which is that you may have a better hamburger than McDonald's, but the strength of McDonald's has been in coming up with a system for delivering hamburgers consistently on a massive scale. Can your site find a workable niche, and face the challenges that confront any incel site in this era, and stand the test of time? Can you strike the right balance between catering to users' wishes (so that you'll have users), and staying true to your own vision? Do you have the resources, and the ability to put together a team, to make a go at this, and deal with contingencies that will come up? That's for you, your backers, and the pool of potential users, to decide.
Summary
Small incel sites can serve niche markets of users and experiment with new ideas that may eventually be adopted by the big sites, or grow into big sites themselves. Also, running an incel site gives disgruntled users an opportunity to see for themselves what it's like to be the man in charge who has to try to balance building up a userbase with implementing ideas he thinks are good but which might not be popular. It gives such users an opportunity to see for themselves how their ideas would work, as opposed to simply putting forth an untested hypothesis. A new incel site should ideally be for a constructive purpose rather than just for criticizing Incels.is, its mods, and their practices; since it gets your point across much better if you show people with proof, rather than tell them by hypothesis, what approach would work better than what already exists.
I. The McDonaldsization of the incelosphere
Incels.is has sometimes been compared to McDonald's, in that it's an organization that's been very successful at building a structure that works, attracting many users, hosting many discussions ("billions and billions served"), etc. Just like there have been many restaurants that have come and gone, but McDonald's has been around for decades, there have been many incel forums that came and went, but Incels.is has weathered the storms.
If you visit a new town and don't know any of the restaurants, there's always the familiar McDonald's; similarly, if you're looking for someone in the incelosphere, you can probably find them on Incels.is. Incels.is is a useful hub for the incelosphere and it is a great accomplishment that Sarge and his team were able to put this site together, build it to the point that it has reached, and keep it running all this time without any major disruptions. The site is a comforting presence and cozy hangout in our Internet landscape (kind of like how McDonald's is a place that's been around since our childhoods and it still a place to get a coffee and go on the Internet today, whenever you're traveling, or waiting for your car to be fixed, or need to have a quick meeting with a business associate, or whatever).
At the same time, it would be boring if there were no other restaurants besides McDonald's. McDonald's can't be all things to all people; for example, if you want onion rings, you can't get those at McDonald's, because it would be impractical for McDonald's to put on its menu every single type of food you could possibly want to eat. They would not have room in their freezer, their fridge, and their kitchen, and in their supply chain, for procurement, transportation, storage, and preparation of a huge variety of items; it would increase the complexity to the point that their efficiency would suffer. At some point, you need to leave and go to Burger King or Wendy's or some other restaurant if you want stuff they don't have.
It's the same way with Incels.is. It can't be all things to all people. There are people here who say that blackpilled normies should be banned. There are people here who say that x controversial user should be banned, or y controversial user should be freed. There was one high-profile incel community leader who said that femoids should be allowed and the anti-bragging rule repealed. Some people want different emojis. Some people want a "like" button. The meta section is full of ideas that some people liked and others didn't, and Sarge ultimately had to decide one way or the other, which left some users not getting what they wanted (or thought they wanted). It's the nature of the beast. You can't please everyone.
One of the tough aspects of running a forum is that to some extent, you're flying blind, because you don't know for sure the exact effect that any given change will have, due to the unpredictable and often unknown human element. You can use your best judgment based on experience, but there's always unexplored territory, and large-scale experiments can be costly (in aggravation, pushback, confusion, etc.). There's also the ever-shifting landscape of what's going on in the Internet as a whole.
It's like how McDonald's, despite their decades of experience running restaurants, still sometimes introduces products that flop, or some of their business gets taken away by some new kind of restaurant (like the fast casual chains such as Chipotle) and they then have to try to adapt. That company just happens to be big enough that it would be hard for them to completely go under due to a few mistakes, or due to a few new competitors, even though they've been closing some of their stores.
II. Goals of creating a new forum
A. Benefits to the incelosphere
McDonald's did not invent the hamburger; it just came up with a superior system for serving billions of hamburgers worldwide, and providing a standardized experience to its customers. Similarly, the incels.is team didn't not invent the idea of an incel forum, but they did build a large one. Probably McDonald's has taken ideas from other restaurants and incorporated those into their own offerings.
One of the goals of creating a small, independent restaurant is to experiment with new offerings, perfect the recipes, and see if there's demand for them. At some point, maybe the big chains will notice and copy those ideas. E.g., Starbucks was once a small company, but as their premium coffees became popular, McDonald's decided to get in on that action by offering a bunch of different kinds of iced coffee.
Meanwhile, Five Guys took a different approach, of saying basically, "We want to stick only to what we're good at, which is serving burgers, fries, soda, and milkshakes. No chicken, no salads, no milk. Five Guys is supposed to be a place where you indulge yourself, not try to eat healthy." They did add a few easy-to-prepare items, such as hot dogs and grilled cheese sandwiches, but mostly kept their menu short.
Well, it's the same way with Incels.is. It's found a formula that works, and that it can deliver efficiently, and that users have gotten comfortable with, so why mess with success? But there will always be innovators who say, "I think there's a niche market that I can cater to" or "I want to experiment with a different way and see if I can be wildly successful too." Well, it is up to them to prove that.
B. Benefits to the users who start new forums
But I believe that, in addition to changing the incelosphere, another benefit of starting a forum is to positively change the people who run the new forum. People will often critique mods from the back seat, but what if they were the ones in the driver's seat? If I see someone who constantly complains about how Incels.is should be changed, yet his ideas get continually shot down by the Incels.is mod team, I will eventually say to him, "Why don't you create your own forum? I would help you."
The reason is that I think this experience helps give users a broader perspective. When you're a mod, you learn how tough it is to balance trying to be principled with trying to cater to the users' wishes so that they don't become disgruntled and/or desert the site. In this age of censorship, you also learn how you have to balance upholding the values of the site, and protecting users' freedom of expression, with keeping the discussion within the limits needed to avoid getting shut down.
You learn how it takes a lot of thought and discussion sometimes to make decisions on adjudicating reports (which often deal with obscure topics and situations), or deciding when to ban or warn a user or close or remove a thread, etc.; or when to approve a new applicant for membership; and that there can be a lot of uncertainty and doubt about whether the decisions you're making are the best ones.
Situations can be complex and fast-moving and it's easy to make a wrong decision based on incomplete information, especially on a large site where there's so much going on that it would be impossible for any one person to review. Also, crises will arise that you have to resolve, some users won't be able to get along with each other and you have to figure out the best solution under time constraints before situations get out of control. When you see it from that perspective, it can make a little more sense sometimes why mods do what they do. There's a balancing act, where they're trying to apply just the right amount of moderation. Sometimes they do well, and sometimes they fall short, because they're not omniscient.
Among the pitfalls that a site owner can fall into are that you can (1) stay true to your vision of what the site should be, at the cost of losing your userbase; or (2) give your users what they want, and have a high level of activity, at the expense of sacrificing your vision. Sometimes uncomfortable compromises have to be made because a site without users isn't very useful, but on the other hand a site that caters to every whim of the masses of users is not really under strong leadership from the top, and could end up going in a bad and/or chaotic direction, which could ultimately even be fatal to the site.
E.g. probably a lot of users here would like to be able to say "go ER" whenever they want, but that's the kind of stuff that could end up in media reports too and contributing to getting the site shut down. Yet, if there were to be too much censorship, then people wouldn't like that either. Also, if you cater to the demands of the users to free every popular shitposter, then maybe the quality of the discourse suffers (since shitposting is disruptive); yet at the same time if you crack down too hard then people may feel like the site is over-moderated. That's the tough balancing act.
When you start your own forum, what you often discover is that your disagreements are not so much with the mods whose dominion you broke away from, but with the users to whom those mods have to cater somewhat in order to have a popular site. E.g., one of the reasons Sarge cited for why there's a blackpilled normie rule, for instance, is that a truecels-only site wouldn't work; it would fail before starting. So having a rule like that is more mandatory than optional for him, if he wants to have users. Those types of realities are not factors that are under his control, nor will they be under your control if you start your own site.
It's like how if you don't like how McDonald's doesn't serve onion nuggets anymore, you can try to start your own restaurant that sells those; but if the customers don't want it, you're not going to be able to sell very many of those. Consumer demand is not under the control of McDonald's, except to the extent they're able to whip up some demand through advertising, etc.
III. Goals, strategies, and case studies
A. The goals of a new incel forum should be constructive, and go beyond providing a place for banned Incels.is users to hang out
A lot of times, people will complain about Incels.is but continue posting here till they get banned. Maybe they commit suicide by mod, or the mods simply decide they're a misfit here, or a mix of both. Either way, the banning ends up being an impetus for creating a new forum, because they have nowhere else to go, and a lot of time on their hands now that they're no longer posting to Incels.is.
This can give the impression that disgruntled ex-users want to start new incel sites just to fuck over Incels.is, e.g. by attracting traffic away from it. But it would not be possible to attract a large number of users away unless the new site offered some unique value proposition that Incels.is didn't already offer. All else equal, the larger site has the advantage in trying to attract and retain users, because people want to go where there's more activity and more people. It's the same reason why cities attract more young people than rural areas where there's nothing going on and not a lot of cool people to hang out with.
What I don't like to see is people spinning their wheels in frustration, because it can be destructive and painful to watch. For example, some people will get banned and then create alts all day (and get banned again, and have their posts deleted), or complain bitterly on Discord and try to get everyone's incel Discord servers shut down in retribution for how they were treated. I would say to them, after you've exhausted all your other remedies of trying to talk to Incels.is leadership and get them to let you back on, you may as well just create your own site and see if you can get a following. Show, don't tell, the Incels.is mods that your way is better. Or, if your way is not a way that they would ever adopt, then try to cater to a niche market or become the next big incel site.
Some might say that my approach of creating new sites for banned users seems like it could hurt incels.is. But many of these users who have a grudge (as banned users tend to do) might otherwise try to be a continual thorn in the incels.is mods' side, by whatever means they can come up with, in their desire to bring about change. Their followers might also continue to say ad nauseum, "Free so-and-so" even though they know it won't get them freed. If they can't get their way, they will at least try to annoy those who stand in their way, as a form of revenge. As an activist, I understand these kinds of tactics. I am just looking for a win-win solution, if there is one.
If the goal is to serve the incelosphere as best we can, then competition should not really be a threat. To go so far as to actually supplant Incels.is, a new site would either have to take advantage of a rapidly emerging market that renders Incels.is less relevant (e.g. some rising new movement or intellectual current within the manosphere), or would have to do what Incels.is does in a much better way. But in that case, Incels.is might be able to just mimic the upstart's approach and attract the traffic right back. All else equal, momentum effects favor Incels.is. And until some revolutionary change (perhaps partly brought about by advancing technology) in relations between the sexes comes, there will probably always be incels, so that's a market that will continue existing for the foreseeable future.
It's not unheard-of for a new movement to initially be defined mostly by what it's against. Donald Trump's movement was mostly an anti-Hillary movement. RationalWiki was mostly an anti-Conservapedia movement (especially after the Night of the Blunt Knives, when RationalWikians were banned from there). But at some point, you have to come up with something to replace what you critique.
B. Case studies
Truecels is an example of a site that didn't really take off partly because it didn't have all that clear or viable of a vision. The name suggested it was supposed to be for the hardest-core truecels, but early on in the site's history (if not from the beginning), blackpilled normies were invited. So there was a contradiction. (Some would say that Incels.is has the same contradiction, given its name.)
What ended up happening was that Truecels became a hangout for an eclectic mix of disgruntled ex-Incels.is users, including race-baiters. The reach of some of the more extreme "go ER" content was limited by restricting those hidden sub-forums to a handful of users, which defeated part of the point. The site has since recently been rebranded and become Incelocalypse's successor; time will tell whether it will be possible to keep such a site on the Internet.
A similar question about site mission, as what arose on Truecels, arose with Blackpill (AnonDump's site). People could ask, "How can normies be blackpilled, given that they still have hope?" But it could be that normies have reason to be blackpilled about civilization's destiny at this point. Their ability to have offspring in this generation does not guarantee that their family lines won't die out when their nation gets destroyed. Also, normies may have reason to be blackpilled about their prospects of having a happy and successful LTR even if they are able to get pussy now and then. So "blackpill" is subject to interpretation.
Incelocalypse attempted to avoid contradictions between its name and its actual practices by saying that anyone could support an incel uprising; you didn't need to be incel to want an incelocalypse that could benefit both betas and incels by overthrowing Chad. Incelocalypse, though, got shut down for the same reason that Blackpill got shut down, and Truecels lost its site owner -- it came under pressure from the media, SJWs, webhosts and registrars, and even the government. From the standpoint of wanting to attract attention to an idea, though, Incelocalypse was a resounding success and therefore worth the effort put into it, even if some may argue about whether there really is no such thing as bad publicity.
IncelsAndMaleSexualists was an interesting and short-lived experiment that, although it had an initial flurry of activity, got shut down as collateral damage, due to being on the same server as Incelocalypse. Then it wasn't able to rise again, due to cash flow problems. There may be a revival of it, though, if its main founder is still interested and if there is adequate cash. The site name was explicitly inclusive of both incels and certain men outside the incelosphere.
W**** is a new site that was founded by one particular banned Incels.is user (who had a substantial following on Incels.is), with my technical and financial support. The goal here was to divert this user's dynamism and prolific, high-effort writing into a constructive path and see what he could do if given his own place to try out his ideas and build a more specialized community, where his content would not come off as so off-topic. (Given the leader's focus on the yellowpill rather than blackpill, one might question whether W**** is actually an incel site.) If the site doesn't catch on, it may end up serving largely as a de facto blog for his writings, and for bantering with his circle of friends, which to me is an acceptable outcome and would not constitute a complete failure. W**** is an example of an experiment with a more niche community.
Conclusion
In a lot of the cases of failed incel sites, what was really the problem was execution rather than vision. What typically happens is that as soon as an incel site starts to become successful, it comes under attack. The site owner himself, and/or his family and/or his employment, may even come attack, if his privacy is not secure. It is a tough time to try to start an incel site, if one hopes for it to remain around rather than just being launched as a symbolic gesture, a small candle of protest against the status quo that may soon be extinguished.
This gets back to a point that Robert Kiyosaki raised, though, which is that you may have a better hamburger than McDonald's, but the strength of McDonald's has been in coming up with a system for delivering hamburgers consistently on a massive scale. Can your site find a workable niche, and face the challenges that confront any incel site in this era, and stand the test of time? Can you strike the right balance between catering to users' wishes (so that you'll have users), and staying true to your own vision? Do you have the resources, and the ability to put together a team, to make a go at this, and deal with contingencies that will come up? That's for you, your backers, and the pool of potential users, to decide.
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LOL wut? Its called franchising.
