I don't consider Sam Sulek to be a 'strong man', moreso a lab experiment.
There is nothing strong about taking enough steroids to turn you into a fucking Resident Evil boss, nor preaching to an audience of teenagers that are inevitably going to see his jacked physique and follow in his footsteps. It doesn't matter how down to earth he is.
I don't consider skinny twinklets to be 'masculine' either, but having a skinny to athletic physique is far more functional for basically everything, including traditional masculine values like competition.