Male animals have been looksmaxxing for millions of years.
Dinosaurs including the birds like the Peacock are the most jestermaxxed, looksmaxxed animals argubly.
But it goes for all other species too.
Jumping spiders for example do an entire 8 legged breakdance for their girl.
Mantis males bring their mate food and sometimes get eaten alive by her as well.
The Termite King spends his entire life near his queen and sometimes a Termite Queen has multiple Kings for herself.
Larger animals like Elephants go into musk in order to be the most dominat.
Grizzly Bears sometimes kill each other over a mate.
Hyena females are dominat to the point they are immune to rape due to a pseudo penis, a male needs to climb a whole hirachy to get to mate.
Some pufferfish create entire works if Art over many days to attacks a bad looking female compared to the male pufferfish. Then the pufferfish dances as well.
Anglerfish males straight up Fuse with the female Partner on a cellular level and eventually give up their life to become another organ for her to become hermaphrodite.