Because positive framings of inceldom tend to nullify self-worth, incels.co users rely on negative identity practices that simultaneously distance them from Chads and discredit women’s evaluation of desirability. By drawing a tight concordance between masculine identity and psychological state, Chad becomes susceptible to critique. Chad is generally depicted as an arrogant, self-admiring man with animated, perhaps even feminine, colorful clothing. The original 2016 meme that produced his aesthetic (Figure 2) showcases his vanity by highlighting his extreme self-absorption. He pays $3000 for designer clothing, perfectly coifs his hair, and elects visually bright neon attire. He “does not register the emotions or feelings of other at all” because he is entranced with preserving his self-image. Chad’s defects thus refract the problems of the female gaze. Although incessantly adored by women, Chad comes with his own suite of pathetic traits. He is a self-obsessed narcissist who is himself undeserving of the praise he receives from women. Invoking Chad can alleviate vulnerabilities associated with the gaze, because he embodies the fallacy of women’s appraisal as a measure of individual worth.