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https://www.theatlantic.com/technol...onsored-content-is-the-new-summer-job/568108/
Imagine being a gender where you are literally paid, AT THE AGE OF 13, to wear clothes you're given for free then post a picture.
I fucking tortured myself in the resteraunts for months to save up 1,500 to pay for the down payment on a apartment so I could start college. GIRLS AT 17 CAN MAKE THAT IN MINUTES JUST BY TAKING SELFIES.
With “jobs you need to do a lot of training,” says Lucy, a 13-year-old in Pennsylvania who asked to be referred to by a pseudonym. “Then you have to, like, physically go out and do the job for hours a day. Doing this, you can make one simple post, which doesn’t take a while. That single post can earn you, like, $50.” Last month, she started posting brand-sponsored Instagrams for her more than 8,000 followers. So far, she says, she’s earned a couple hundred dollars.
Helen Boogzel, the CEO of Boogzel Apparel, says her company receives a steady stream of messages from young people—almost universally girls—looking to make extra money, and that teen marketing has been critical to the young company’s growth. “Some companies buy positive reviews or try to get into fashion magazines,” she says. “That’s fake and it kills your brand. It’s better to work with teenagers directly and know their honest opinion about your brand. Our clothes are inspired by culture and the internet. Young people create this culture.”
Imagine being a gender where you are literally paid, AT THE AGE OF 13, to wear clothes you're given for free then post a picture.
Overall, however, most teens said they were thrilled to be advertising on social media. “It’s easier to grow on Instagram than it is to get a raise at a job,” says Angie, a 17-year-old from Montana who says she has made $1,500 since she started posting sponsored content in June. “You manage yourself.”
I fucking tortured myself in the resteraunts for months to save up 1,500 to pay for the down payment on a apartment so I could start college. GIRLS AT 17 CAN MAKE THAT IN MINUTES JUST BY TAKING SELFIES.