Looks have always mattered, female power and their amount of options has drastically changed.
I grew up in the 90s, and I saw first-hand how technology absolutely destroyed the sexual market and society in general.
Early-mid 90s, nobody around me had phones, pagers, etc... and you talk to just about everyone. If Stacy was at the bus stop with you, she'd talk to you, and it was perfectly normal to talk to her. She still wanted Chad, but at least you were in the game. You could build up social experiences.
Late 90s, this was when phones were becoming a thing and every girl was getting pagers. Similar to today, they'd be on their devices 24/7. Those times just a few years ago when they would be bored and talk to you, now they're on their device setting up dates with Chad, Brad and Tad, and gossiping with their equally attractive cunt friends bragging about stupid shit.
How quickly social situations became pure misery for the ugly male. This is the main reason video games became popular again. We no longer had a chance. The only thing the ugly male could do is LDAR and cope with the technology that concurrently destroyed us.