
Lazyandtalentless
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Income Attraction: An Online Dating Field Experiment
We measured gender differences in preferences for mate income ex-ante to interaction (“income attraction”) in a field experiment on one of China’s largest onlindownload.ssrn.com
Income attraction: An online dating field experiment
Key Findings (Detailed):
- Gender Asymmetry in Income Preference: The most prominent finding was a significant difference in how men and women valued income in potential mates before any direct interaction. Men visited the artificial female profiles at roughly equal rates regardless of the income level assigned to those profiles. In stark contrast, women demonstrated a clear preference for visiting male profiles that were assigned higher incomes. This suggests that, at least in the initial stages of mate selection, income plays a more significant role for women than for men.
- Income Threshold and the "Jump": Women's tendency to visit higher-income male profiles wasn't just a general preference; it was also related to their own income. The rate at which women visited higher-income male profiles increased as the women's own reported incomes rose. More surprisingly, the study revealed a discontinuous "jump" in visit rates when a male profile's income exceeded that of the female visitor. This suggests that women not only prefer higher-income men in general but specifically show a stronger interest in men who earn more than they do.
- Quantifiable Visit Frequency Disparity: The cumulative effect of these preferences was substantial. The male profiles that were assigned the highest income level received approximately ten times more visits than those with the lowest assigned income. This large disparity underscores the considerable weight that income appears to carry in online dating choices.
What It Means:
- Shows what people want: This experiment shows that, when choosing a partner, women tend to value income more than men do.
- Supports old ideas about roles: This idea backs up older theories about how men and women have different roles in a relationship, with men as providers and women as caregivers.
- Explains marriage trends: This might explain why people are less likely to get married if the woman earns more than the man – it goes against those traditional roles.
- Preferences matter: These early preferences (before people even talk to each other) can actually have a big impact on relationships and society.