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Menelaos Apostolou, who led the study, said the skills required to attract a mate have changed, and many men just aren't well-equipped.
"Single modern men often lack flirting skills because in an ancestral pre-industrial context, the selection pressures on mechanisms which regulated mating effort and choosiness were weak.
"Such skills are needed today, because in post-industrial societies mate choice is not regulated or forced, but people have to instead find mates on their own."
In other words, in the old days men could just take women by force, or were paired off in arranged marriages.
"Their looks were irrelevant, and they did not need to know how to attract the opposite sex."
Men's inability to attract a mate has spawned the online 'involuntary celibate' movement, often shorted to 'incel'.
https://www.newshub.co.nz/home/life...easons-why-some-men-can-t-find-a-partner.html