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Porn, Novelty, and the Coolidge Effect (2011)

Shaktiman

Shaktiman

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Porn, Novelty, and the Coolidge Effect (2011)​

Without the Coolidge Effect there would be no internet porn​

Coolidge Effect Graph

The Coolidge Effect is an ancient biological program that can override your lingering satisfaction after orgasm if new partners are begging for fertilization to occur. Without it, there would be no Internet porn. This neurological mechanism regards each new erotic prospect—including those on your screen—as a valuable genetic opportunity, and jolts you into action with powerful neurochemicals.

What happens when you leave a male rat in a cage with a receptive female rat? At first, there's a sexual frenzy. Then, the male progressively tires of that particular female. Even if she wants more she has enough. However, replace the original female with a fresh one, and presto ! The male fights harder and harder to breed her . You can repeat this process with fresh females until he nearly dies of exhaustion. Scientists know this phenomenon as the Coolidge effect and it has been observed in females , too.

Dopamine​

Rats go after each new female because of a surge of dopamine (a neurochemical) in their brains. Nothing comes close to releasing dopamine as natural sex, because our genes want to have our way over everyone in the future. The dopamine surge commands the rat to leave no willing mate unturned .
Dopamine is the "gotta get it!" neurochemical behind all motivation. Without it we wouldn't bother to court, chase climax or even eat. When dopamine drops, so does motivation. Dopamine is also the hook in all addictions. An addict's brain is less sensitive to it, and thus, paradoxically, more desperate for it.
Back to the rat. His reward circuitry squirts less and less dopamine after each copulation with the same female. Consider the above graph. The fifth time a rat copulates with the same female it takes him 17 minutes to get off. The time to ejaculation increases as dopamine release decreases . But if he continues to switch to novel females, he can do his duty very quickly all five times. His brain renews his virility with strong squirts of dopamine in response to each new mate.*

Pair Relationships​

Unlike rats, humans are pair-mates . We're wired, on average, to raise offspring together—and to find a fair amount of satisfaction in our unions (potentially). But the Coolidge Effect is ingrained in us, too, and awakens when duty trumps loud enough. I once had a conversation with a man who grew up in Los Angeles. "I've had over 350 lovers," he confessed, "and I think something must be wrong with me because I always lost sexual interest with them. Some of those women are actually very beautiful."
At the time of our chat his third wife had left him for a Frenchman and he was heartbroken. She had lost interest in him.

Internet Porn: The Coolidge Effect on Twin Turbo​

Online erotica can keep a user constantly hooked. Endless novels with "partners" increase dopamine. One man observed how novelty was a hook:
I collected a lot of porn. I thought I was amassing some amazing database of pleasure. But I can't remember ever actually going back. The compelling part is the new star, the novel video, the novel act.
Not surprisingly, many studies dealing with porn show that rats and humans do not differ in their response to novel sexual stimuli. For example, when Australian researchers repeatedly exposed the same erotic film, both the pens and subjective reports of test subjects revealed a progressive decrease in sexual arousal. The “same old same old” simply gets boring (habituation, which signals a drop in dopamine).
After 18 viewings—just as the test subjects were nodding off—researchers presented novel erotica for 19th and 20th viewings . Bingo! Subjects and their penises attract attention. (Yes, women showed the same effect .)
Coolidge Effect Novelty Spikes Dopamine

Scientists have also learned that masturbating to a novel actor increases the volume and speed sperm ejaculated (compared to masturbating to a familiar actress). In addition, the time it takes to ejaculate decreased significantly. In short, sexual novelty translates into more fertile semen and faster ejaculation, which makes any "extra-pair copulation" more frequent, and more costly.

Novel sexual partners​

The Coolidge effect is also shown as greater reward circuit activity when exposed to a novel sexual partner. Dopamine surges for anything novel—especially if it's sexual. Research confirms that anticipation of reward and novelty amplify each other to increase excitement and rewire the limbic brain. This primitive part of the brain doesn't care if you've already had enough sex; it wants genetic consequences. For example, Sooty, a male guinea pig , sneaked into a cage of twenty-four females. He was killed a few days after being caught. (Research on other rodents shows that full brain recovery takes about seven days , and research on humans also shows the post-ejaculation cycle lasts at least seven days.)
Sooty's genes were happy, though; he fathered 42 baby pigs. Such opportunities were once rare for males of all species, but the Coolidge Effect insures that, should an opportunity arise, males will defy their natural limitations and pursue it until they drop.

recovery time​

Obviously, men need time to reclaim their power and vigor after overriding their sexual satiation mechanisms with dopamine/novelty. Yet what happens to today's Internet porn users? How many are overriding their innate sexual satiation mechanisms - without giving themselves weeks off to recover? There's always another seductive "partner" demanding to be fertilized. Tellingly, when men with porn-induced erectile dysfunction quit using porn they experience an unnerving "flatline ." Once they lift their foot off the gas, their libido takes a nosedive that lasts for weeks - an extreme version of Sooty's recovery period.

Novelty may make a partner feel less attractive​

Dopamine isn't just released in response to novelty. When something is more arousing than anticipated the brain's reward circuitry releases dopamine and fires like crazy. Internet porn always offers something unexpected, something kinkier.
In contrast, sex with your sweetheart is not always better than expected. Nor does it offer endless variety. It offers other kinds of more pleasurable rewards . Sadly, a primitive part of your brain assumes the amount of dopamine released even when the activity is worth the same.
Love Dolls and the Coolidge Effect
Bottom line: Too much synthetic stimulation can make your partner feel like cold porridge. According to a 2007 study , mere exposure to a series of images of sexy women causes a man to devalue his real-life partner. He rates her lower not only on attractiveness, but also on warmth and intelligence. Furthermore, following pornography consumption, subjects in a 1988 study reported less satisfaction with their intimate partner — including the partner’s affection, appearance, sexual curiosity, and performance.
Even just a few decades ago, sex with a hot, receptive partner typically provided more dopamine than masturbating (again) to a sticky playmate. After all, once Miss July was thoroughly "fertilized," you got a dopamine hit from her airbrushed curves. You had to wait for Miss August. Then came the adult stores. But how many times can you get off on the same video before you need a new one? (Paying for porn...how bizarre.)

The never ending hunt​

Today's Internet porn, by contrast, provides endless fireworks at the click of a mouse. You can hunt for hours (another dopamine-releasing activity), and experience more novel sex partners every ten minutes than your hunter-gatherer ancestors did. Dopamine hit after dopamine hit can induce a drug-like altered state. (Cocaine, for example, owes its high to high dopamine circulating in the brain.) It's powerful enough to override your brain's normal sexual satiation mechanisms after orgasm.
I have been masturbating to static porn pictures since I was a teenager. I never had any issues with ED until 6 years ago. The problem started with access to free streaming internet porn. As connection speeds have increased, so has the availability to watch as much as I can. I ended up only masturbating to stimulate my brain. I have been in a relationship with a wonderful, gorgeous woman for the past 4 years and have noticed a gradual decline in my libido and increase in ED.

Harmful porn?​

You often hear that, "Porn has always been around, so it must be harmless." Yet this claim is preposterous because the powerful effect of novelty on the brain is fully understood. Today's 24/7 Internet porn with its unlimited genres doesn't allow you to quench your sexual appetite. It allows you to go far beyond that appetite—perhaps with unfortunate consequences. For some people, masturbating to Internet porn becomes more compelling than sex:
Yet far from “rubbing off,” we chronic masturbators typically engage in a practice we call “ edging ”, repeatedly bringing ourselves to the brink of orgasm, without ejaculating. We maintain high levels of sexual arousal for literally hours. I am an active participant in several masturbation-focused Internet groups, and a moderator of one .
Many of us go so far as to forgo partner-sex even when the partner remains available and willing. We've even coined the term "conjugal impotence" for the common phenomenon of being able to get off to internet porn, but not to a partner.
Wow! An evolutionary mechanism calculated to increase offspring and their genetic diversity could drive porn users away from real mates? Yes, because the mechanism runs on dopamine. Your brain assumes that if something makes you really hot, it must be an honest-to-god fertilization opportunity (even worth taking dangerous risks, back in the day).

Is the Coolidge Effect causing "people to die"?​

Unless you understand the hidden brain mechanisms of the Coolidge Effect, which urges you to step on the gas even when you've got more than enough, it's hard to connect an insatiable libido to the fact that your brain is growing less sensitive due to dopamine overload. Eventually, it can feel like your libido is insatiable. The situation is paradoxical because at first the powerful aphrodisiac of more porn seems to be the answer to any sexual performance.
The reality, though, is that nerve-induced dissatisfaction deep in the brain may well be fueling your urge to seek more stimulation. A clue that your libido thermostat has been readjusted is that you'll need internet porn to get a healthy erection or get off. (Yes, back in the day, people used to masturbate to easy climaxes, not porn.)
Other signs would include restlessness, irritability and dissatisfaction, a desire for kinkier sex, an increased need to find your partner less attractive or compelling or more extreme material from the Internet. Experts call such effects “ tolerance .” They may indicate an addiction process at work in the brain.

Philip Lombardo​

For example, check out this five-minute TED talk 'The Demise of Guys?' by renowned psychologist Philip Zimbardo as he explains how "stimulation addiction" is adversely affecting an entire generation. Said one recovering porn user:
I personally suffer from much of what he talks about in this video. The depersonalization has decreased since stopping porn. I crack witty jokes and speak fluently without worrying about what I am saying or how others will react. My relationship with my girlfriend has also become more personal as some of the walls I had built up are now crumbling. Awesome video.
A lot of trouble starts with the sneaky, novelty-driven Coolidge Effect—nature's whip to make sure you do your duty even if you've already had enough sex. Your genes don't care about which eases your stress, protects your health or maintains your relationship. They automatically urge you to grab the most dopamine-releasing option. When an e-hottie beckons, your brain assumes you're in the gene-spreading business. That's top priority—regardless of the collateral damage to you .
*The data in the first graph above was taken from research on rams, not rats - so rams should be pictured instead. However, the same effect has been observed in rats as well.
 
Read every word, High-IQ thread that deserve to be on must read.
 
So, no porn and as for natural sex, less is better.
 
Interesting. Recently I got into watching compilations of various kinds. I thought I liked them because they concentrated on stuff I like, but maybe I really liked them because they presented a greater variety of women.
 

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