D
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Engagement ring - Wikipedia
en.wikipedia.org
The idea that a man should spend a significant fraction of his annual income for an engagement ring originated from De Beers marketing materials in the mid-20th century in an effort to increase the sale of diamonds. In the 1930s, they suggested that a man should spend the equivalent of one month's income in the engagement ring.[33] In the 1980s, they suggested that he should spend two months' income on it.[26] In 2012, the average cost of an engagement ring in the US as reported by the industry was US$4,000.[34]
That's how stupid most people are. You're following a company that has a monopoly on diamonds that engages in cartel behavior and price fixing.
Btw the founder Cecil Rhodes was financed by the Rothschild to carry out the diamond mining operations.