I remember when I was working few years ago, my coworker would always seem so try-hard in everything. Clothes/style/haircut/gym, etc. Would always chew gum. Now when I look back at it, he was just looksmaxxing. It seems so surreal, because he was the only person in my life who looks like as if he stepped down straight from sluth8/lookism.
And it works, it really does. As is everything for us less blessed, it requires work and dedication. So a lot of people are going to scream meme/fake/pointless.
Edit: He wasn't good looking, but his effort and tryhardness, forced NTness, put him easily from 4/10 to at least 6. Was very nice person to be around, personally I saw through him instantly though. His face was shit, but he trained it so much it showed.