IT is a collection of people who think they're doing right by themselves, that they're fighting against a great evil, something they detest and despise, something that seems ridiculous to them.
What they observe of us is a collection of upside down people who cannot observe reality and how the world works from their perspective, and insistently make fun of those they see as irrational because that's inherent human nature that has existed in everyone's life at one point. Their mentality is derived in their repetitive pre-conceived notions of equity and "the right thing", used as a weapon against "true threats" to society.
From our perspective, they are the ones upside down, the faceless enemy that we have to engage due to their toxicity, needless behavior, and hatred. Views clash, and in traditional human ways each side emotionally damages the other to the point where both sides are unhappy and locked in an everlasting fued that won't cease to end until one is eliminated.
And from my perspective, the group hating the concept rarely ever outlasts the concept itself.