(((They))) think infiltrating male spaces(Which is the majority of mainstream media if you ask me) will lead to more shekels. Because Male AND Female fans onboard = More money. They kinda got it with the Marvel Soymatic Universe. But mostly they always end up bungling it because
1. They turn away the hardcore loyal fanbase that have been supporting it from Day 1(Primarily male, with a small sprinkling of females)
2.These people they are catering too never actually put their money where their mouth is
Even Kathleen Kennedy is sweating bullets after that colossal failure of a sequel trilogy saying she's ready to appeal to the hardcore Star Wars fans now. Shut it down.
They've infiltrated comics with their shit. Super hero movies are the biggest money makers out now, but a lot of comic books are a whole different story. They're filled with identity politics that nobody cares about. Not even the people they want to buy the shit even buy it.
Video games are a lot slower, but I've noticed a steady change there as well.
(((They))) have a conflict of interest where the changing social climates is actually negatively impacting (((their))) pockets. Maybe they're hoping to play the long game and hoping that little girls grow up to consoom, but I doubt it. Get woke, go broke. I'm curious to see how this ends.