i have somewhat half assed theory about this 
In US or in american, shekelwood you see always in high school settings type of certain genetically gifted males known as jocks. American football players, tall, high frame, muscular, strong facial features. Typical alpha male, but here's a thing in current modern era ( not 20 or 30 years ago ), now we see another ideal of peak attractivness - a pretty boy with strong jawline but more gracile features, like eye area, overall more softer look definitely than classical chad look. While classical chad was extroverted, outgoing type, new ideal has different personality ''lone wolf'' type ( it's bullshit ), edgy faggot in short
In US or in american, shekelwood you see always in high school settings type of certain genetically gifted males known as jocks. American football players, tall, high frame, muscular, strong facial features. Typical alpha male, but here's a thing in current modern era ( not 20 or 30 years ago ), now we see another ideal of peak attractivness - a pretty boy with strong jawline but more gracile features, like eye area, overall more softer look definitely than classical chad look. While classical chad was extroverted, outgoing type, new ideal has different personality ''lone wolf'' type ( it's bullshit ), edgy faggot in short
